Problem: How does the brand known for blasphemous stunts outdo themselves?
Solution: Commit actual blasphemy by starting a cult.
Join, or die
it starts with some light reading…
Every great cult or religion has a holy text, and we’ll introduce ours to the world at Barnes and Noble, Amazon, and that quirky little indie book shop in your neighborhood.
pop-up Concessionals
These interactive vending machines will be placed in high-traffic areas, encouraging passersby to confess and repent their plastic sins for a free can of Liquid Death.
Follower Kit
These culty starter kits will find a home with influencers who align with our cause (i.e., Bill Nye, Hank Green, Greta Thunberg, etc.) and celebrities we think we can sway (i.e., Tom Cruise, Elizabeth Moss, John Travolta, etc.). They will also be available for purchase at LiquidDeath.com.
initiation
You can’t have a cult without a mass initiation. Our will of course be live-streamed on Twitch for any cult members watching at home.
Made with Lynn Seah as an independent project.