Problem: After Kobe’s passing, the partnership with Nike wasn’t renewed because Vanessa Bryant felt Nike wasn’t aligned with Kobe’s mission.
Solution: Show Vanessa that Nike was with Kobe every step of the way.
Role: I helped curate the artifacts that told the story of the best shoe in basketball.
She re-signed.
Kobe 6 Protro ‘Grinch’
”I’m gonna ruin some Christmases.” -Kobe
Kobe ‘Aston Martin’
We all remember when he “jumped” over a car…
Kobe 11 ‘Fade to Black’
AKA The shoes he wore in his final season
The Prelude Pack
Nike’s first pitch book. “To Nike: Killers know killers! Yes - Kobe Bryant, 8”
Made with Emily Taylor, Ned Lampert, Josh Lundquist, and Jian Allen at space150.